Advertising in the VTF Playbill!

Book Your Ad Today

2024 Playbill Details

2024 VTF Playbill advertising space is available now! To reserve your ad, fill out our 2024 VTF Playbill Ad Insertion Form today.

We produce a single playbill for our full summer sesaon each year. Our full-color, professionally printed playbill will be distributed in person by VTF ushers to over 6,000 patrons across 26 performances during the 2024 VTF season, running from June 27 through August 4.  Our playbill will also available electronically via a QR code in our lobby and hosted on the VTF website.

Our 2024 advertising rates* are as follows:

Full Page (4.75”w X 7.5”h) – $900
Half Page – Horizontal (4.75”w X 3.75”h ) – $700
Quarter Page (2.375”w X 3.75”h) – $500
*non-profits will receive a 20% discount on ad placements*

CAMERA-READY ADS: Advertisers are responsible for the production and submission of their camera-ready ads by the stated deadline and following the guidelines below.

GUIDELINES: PDF format is preferred with fonts & images embedded, password protection turned off, and 300 DPI minimum. Ads must be built to exactly the correct size, without bleeds or cropmarks. If ad is color, it must be in CMYK (all spot colors converted to 4 color).

Ad reservations & final artwork due by 3:00 PM on Wednesday, May 8. Ads should be submitted to 

Click here to view our 2022 Playbill.
Click here to view our 2023 Playbill.
Click here to view our 2024 Playbill.

For questions, please email Katie at

Why Advertise with VTF?

As the professional summer theatre hosted at the University of Virginia for 50 years, VTF offers advertisers an unique opportunity connect with the diverse and enegetic community of arts patrons here in Charlottesville over the summer months. In addition to promoting your own business, event, or service, buying an ad in the VTF playbill directly aligns your business with an important local arts program known for its long tradition of excellence and community enrichment.

Our playbill advertisers are also directly investing in the continued growth of the arts in Charlottesville and at the University of Virginia as well as the strength of our local economy!

About the VTF audience


  • 75% reside in Charlottesville/Albemarle
  • 21% reside elsewhere in VA
  • 4% travel from out of state


  • 5% 18-30
  • 8% 30-45
  • 18% 45-60
  • 50% 60-75
  • 16% over 75


  • 9% Under $50,000
  • 20% $50,000-$100,000
  • 40% Over $10,000