Advertising in the VTF Playbill!

Book Your Ad Today

2023 Playbill Details

2023 VTF Playbill advisting space is available now! To reserve your ad, fill out our 2023 VTF Playbill Ad Insertion Form today.

We produce a single playbill for our full summer sesaon each year. Our full-color, professionally printed playbill will be distributed to patrons by our ushers at over 20 performances across three productions during the 2023 VTF season, running from July 7 through August 6.  Our playbill will also available electronically via a QR code in our lobby and hosted on the VTF website.

Our 2023 advertising rates* are as follows:

Full Page (4.75”w X 7.5”h) – $900
Half Page – Horizontal (4.75”w X 3.75”h ) – $700
Quarter Page (2.375”w X 3.75”h) – $500
*non-profits will receive a 20% discount on ad placements*

CAMERA-READY ADS: Advertisers are responsible for the production and submission of their camera-ready ads by the stated deadline and following the guidelines below.

GUIDELINES: PDF format is preferred with fonts & images embedded, password protection turned off, and 300 DPI minimum. Ads must be built to exactly the correct size, without bleeds or cropmarks. If ad is color, it must be in CMYK (all spot colors converted to 4 color).

Ad reservations & final artwork due by 3:00 PM on Wednesday, May 31. Ads should be submitted to

Click here to view our 2022 Playbill.

For questions, please email Erica at

Why Advertise with VTF?

As the professional summer theatre hosted at the University of Virginia for over 45 years, VTF offers advertisers an unique opportunity connect with the diverse and enegetic community of arts patrons here in Charlottesville over the summer months. In addition to promoting your own business, event, or service, buying an ad in the VTF playbill directly aligns your business with an important local arts program known for its long tradition of excellence and community enrichment.

Our playbill advertisers are also directly investing in the continued growth of the arts in Charlotteville and at the University of Virginia as well as the strength of our local economy!